Quiz: SEO

Search Engine Optimization (YSG Chapter 17)

Where on your web page do search engines look for "keywords"?
When people use search engines, how many results do they generally look at?
As a content creator, what are your two best SEO techniques?
One of the basic principles of good SEO is to "strategically seed your copy with keywords that describe your content." What other quality should keywords have?
Where do keywords "matter most"?
How should you make each page unique?
Why do links help with SEO?
What four things do search engines read in a web page.
In SEO, Verbosity means succinctness (because filler words, passive voice, articles, and "be" verbs lower your SEO score). In SEO, what does "good writing" mean?
What two things are unappealing to search engines (and people)?
What 3 things should you keep in mind when selecting keywords?
The best keywords (or phrases) are high in volume and low in difficulty. What does that mean?
What are four "keyword selection strategies"?
Once you've identified some good keywords/ phrases What are some strategies for narrowing your list of keywords?
How many times should you repeat your keywords in your copy?
What are some examples of creative headline that attract the most links?
Which HTML tags shold contain "exact match keywords"?
Incorporating internal links (links within your site) improves your SEO score. What guidelines should you follow to create effect links?
What are some guidelines for creating effective page titles?
How long should page titles be, including spaces?
How long should meta descriptions be, and how can you improve them?
How can you recode images to improve SEO?